Nibl
Bringing home cooks together through shared recipes and creations
UI/UX Design ・ E2E Case Study ・ AI Product
Role
Full-Stack Designer
Time
1 Month, January 2025
Software
Figma
As a home cook, it's hard to keep track of recipes and share creations.
My friends and I love sharing what we make, but the current ways of sharing through group chats and my camera roll are scattered and hard to organize. When I want to revisit a recipe or remember something I made, I often have to scroll endlessly or dig through old messages. This creates a frustrating experience and makes it difficult to track my cooking journey or see what others have created.
The Challenge
How can I build a community to give home cooks a space to share their recipes and connect through food?
Research
Social Spaces for Food
I’m a big fan of Beli and really admire their UI design. I was especially inspired by how they built a social platform centered around rating food. That got me thinking about creating something similar, specifically focused on sharing and showcasing cooking and baking recipes.
Final Product
Share the Joy of Home Cooking
This product gives home cooks a simple way to share their creations and recipes with the people they love. Discover dishes your friends have made, try new recipes, and keep track of everything you’ve cooked along the way.
See What Your Friends Are Cooking
With a fun, social-media-style feed, users can easily browse through their friends’ latest recipes and creations. They can bookmark dishes to save for later and revisit whenever they’re ready to cook. Each recipe also includes helpful tags that highlight potential allergens and make it easy to filter recipes when looking for something specific.
Your Personal Recipe Hub
All your own recipes, and the dishes shared by your friends, are stored together in one place. No more searching through social media or your notes app to find the recipe you need. Easily browse your collection and quickly figure out what to make for dinner.
Effortless Recipe Sharing
With a familiar interface inspired by the social media apps we all know and love, users can easily add and share new recipes.
AI That Builds Your Recipe
To simplify one of the most tedious parts of adding a recipe, we introduced an AI-powered feature that automatically generates ingredients and instructions. Users simply upload a photo and the name of the dish, and the AI scans the image, finds similar recipes online, and drafts a recipe to get them started—making the process faster and easier.
Key Takeaways and Future Plans
The idea for this project grew out of my own love of cooking and sharing recipes with friends. We often found ourselves exchanging recipes and photos across multiple apps, which quickly became messy and disorganized. I wanted to create a single platform that brings everything together, making it easy to share, track, and discover new recipes. With recipe-tracking apps becoming increasingly popular, this felt like a natural and timely addition to that space.
I am also an active user of Beli, which became a major source of inspiration. I challenged myself to design something adjacent to their concept by analyzing their UI components, identifying what works well, and applying those strengths to a new product focused on cooking and baking.